On a special platform of BBC Global News specializing in travel, BBC travel, which explores and celebrates different parts of the world, from well-known and widely visited to most completely unknown and exotic destinations, the Tourist Organization of Serbia launched a television and digital promotional campaign in mid-April. called See Serbia.
In the period from mid-April to mid-May, a promotional video showing some of the most beautiful landscapes and lookouts of Serbia, as well as its water resources, was broadcast almost 40 times.
During the digital campaign on BBC.com, a special part of the site dedicated to Serbia in cooperation with the BBC journalist team published several articles on the topic of tourism offers of Serbia, and advertising banners I 📌 Serbia will be displayed 7 million times in the markets of Great Britain, the United States and more than 200 countries and regions in the world where the BBC is available with 151 million unique visitors per month. These banners will lead to a special BBC promo page dedicated to Serbia, as well as to the website of the Tourist Organization of Serbia.
“At a time when many long for an escape from everyday life and travel in a safe environment, with successful immunization of the population, favorable epidemiological situation and all sanitary measures taken, traditionally hospitable Serbia will be ready to welcome travelers from all over the world this summer. give them the opportunity to explore its beauties “, said Marija Labović, MA, Acting the director of TOS on the occasion of the launch of this campaign.
What will be especially emphasized in this year’s campaign are Novi Sad as the laureate of the title of European Capital of Culture 2022, then rural tourism in Serbia and a lifestyle that includes enjoying small things, embodied in the word “longing”, rich, dynamic, lively and diverse artistic and cultural offer, as well as all the magic that the winter months in Serbia bring with them.
If you are still in doubt whether to visit Serbia as well as its capital, visit the site and see the natural beauties of our country, which, we are sure, will not leave you indifferent!
And if you have already had the opportunity to visit some of the beautiful sights, write us your impressions in the comments!
See you next time, we hope you enjoy at least our articles!